Rank Hovis News

08/02/2010
Hovis’ Poppy Appeal activity raises £130,000 for the Legion

Premier Foods’ Hovis have announced that their Poppy Appeal fundraising activities raised £130,654.57 for The Royal British Legion.

The largest contribution to the money raised was from the Hovis Seed Sensations bread and rolls. Exclusive Poppy Appeal packs were sold during October and November with 4p from every pack sold pledged to the Poppy Appeal. The campaign was supported by a TV advert voiced by British actor David Jason. Rank Hovis also made a contribution through the sale of their newest grade of flour - Hovis Multiseed. Many customers were sent packs of point-of-sale material and a contribution from each bag sold was donated.

Staff from Premier Foods got actively involved in the fundraising too, participating in The Legion’s annual ‘Pedal to Paris’ cycle event , which raised £20,000, and also volunteering as Poppy collectors during the appeal. In addition to this Poppy collection tins were placed in all Premier Foods manufacturing, distribution and head office sites.

Presenting the cheque, Jon Goldstone, Hovis’ Marketing Director said: ‘ I’d like to thank both our loyal customers and our staff for their generosity. Whether you bought a pack of Poppy seed rolls or participated in another way it has all contributed to this fantastic amount for The Poppy Appeal’

Russell Thompson OBE, Director of National Events and Fundraising at The Royal British Legion said: "We are incredibly grateful for the donation made to this year's Poppy Appeal by Hovis and its customers, and also their continuing support of The Poppy Appeal. This donation will help provide invaluable welfare services and support to the Armed Forces community."

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