Rank Hovis - The Uk's Leading Flour Miller
Members loginForgotten Password, click Here

Email: Password: Go

Click here to register now
HomeCompanyNewsProductsServicesRecipesHealthCareersContact

Current news...

Click here for current Archived News items

Jan  2007 – NEW LIMITED EDITION MIX – Strawberry Sparkle

Jan  2007 – NEW FLOUR – RANK HOVIS OATY

October 2006 – RANK HOVIS SCHOLARSHIP AWARD

May 2006 – HOVIS CELEBRATES 120 YEAR BIRTHDAY

May 2006 – THE CRAFT BAKERY AWARD 2006

May 2006 – NEW LIMITED EDITION MIX – Raspberry and Vanilla Football Thriller!

March 2006 - RANK HOVIS GETS FRESH AT FOOD & BAKE

March 2006 - ‘MAKING THE GRADE'

March 2006 – ‘THE PERFECT MIX’ RELAUNCH

Feb 2006 – NEW LIMITED EDITION MIX – Honey and White Chocolate Bliss!

November 2005 - BAKING INDUSTRY SUMMIT

November 2005 – BLOCKBUSTER PROFITS WITH ELEPHANT ATTA



Jan  2007 – NEW LIMITED EDITION MIX – Strawberry Sparkle


New Strawberry Sparkle is a simple and delicious mix packed full of fruity strawberry pieces infused with the taste of sparkling wine. Just add egg, water and vegetable oil to make a whole range of delicious products. Perfect for Valentine’s Day, Mother’s Day, Easter  or any day you deserve a treat
Customers who order 3 bags can benefit from our promotional package (a box of Strawberry sugarettes, and promotional posters). We have a range of themed recipes for Valentines and Mother’s Day.

Available from 25th Jan 2007 whilst stocks last!
Please call 0870 729 4200 to order.

 




• Back to top



Jan  2007 – NEW FLOUR – RANK HOVIS OATY


New Rank Hovis Oaty flour is now available. It is made from a special blend of premium White or Wholemeal flours and pinhead oats and bakes a delicious range of products. Anything from loaves to bloomers and rolls to batons. For added oaty goodness we suggest a topping of Jumbo oats.

The health benefits of oats are well known and combined with our premium bread making flours the result is : bread products which are low in saturated fat and high in fibre. Major contributors to a healthy diet.

Rank Hovis Oaty the natural way to have a healthy breakfast, lunch or light meal. 

We are supporting the launch with specially made leaflets and labels.

Available from 22nd Jan 2006 –
Please call 0870 729 4200 for more information.




• Back to top



October 2006 – RANK HOVIS SCHOLARSHIP AWARD


Development Opportunity applies to: Anyone who is studying within the Baking Industry and attending a recognised Bakery School

Age Range for Applicants: 16 years and over

Opportunity Type: Bakery education and training.

Employment Status: Full or part time student

The Development Opportunity
An all expenses paid learning opportunity to study various job roles within the Baking Industry.

An individual plan will be developed over a 4-6 day period, in single or multi slots to work within any combination the following learning opportunities.

  • Flour Milling
  • Flour Testing
  • Test Baking
  • Technical Sales
  • Plant/Large Scale Bread & Cake Production
  • French/Continental Bread Production

Benefits of The Development Opportunity
By having the opportunity to study a wide range of job roles, it will help to build ambition and aspiration for a long term career within the industry.

Selection Process
A letter is requested giving details of how this award will help you in the future and your areas of interest applicants will be selected for interview.

Successful applicants will be offered a scholarship and will be expected to give both verbal and written report once the visits have been completed.

Applications Dates
Application may be submitted any time. The closing date each year is February 28th. All applicants will be notified as soon as possible after that date whether or not they are being selected for an interview.

Apply in writing, stating how this award could benefit your future in the areas of interest you would like to work in to:

Colin Lomax
Rank Hovis
The Lord Rank Centre
Lincoln Road
High Wycombe
Bucks
HP12 3QS

For further information call either Matthew May 07836 685646 or Colin Lomax 07831 099134









May 2006 – HOVIS CELEBRATES 120 YEAR BIRTHDAY


Hovis, Britain’s number one bread brand, will celebrate 120 years of goodness this May, with a £1million worth of activities including the return of the famous ‘Boy on the Bike’ television advert, a heavyweight PR campaign and new radio advertising to drive sales of Hovis Wheatgerm.

The classic television advert will be re-aired for ten days from 10th May 2006, featuring the new Hovis Wheatgerm Limited Edition packaging. Originally aired in 1973, the advert went on to win the hearts of the nation, as well as five prestigious awards and a much prized spot on Channel 4’s recent ‘Best TV Commercials of All Time’.

It is 120 years since Richard ‘Stoney’ Smith, a third-generation miller from Staffordshire, revolutionised baking by perfecting a way to bake great tasting bread with added wheatgerm goodness. Since 1886, Hovis has milled and used this wheatgerm flour to bake Hovis Original Wheatgerm, using the time-honoured technique patented by Smith.

As part of the celebrations, Rank Hovis are offering every 6th bag of 16kg or 32kg Hovis Wheatgerm flour or bread mix at the special promotional price of £1.20. This promotional price is valid until June 30th 2006.

The promotion will also feature new point of sale material which features a ‘Boy on the Bike’ image from the famous 1973 commercial directed by Ridley Scott, and nostalgically echoes a time when bread was hand-wrapped in brown paper. Posters, wobblers, stickers and ‘Open’/’Closed’ signs will be available in this celebratory POS package.



• Back to top



May 2006 – THE CRAFT BAKERY AWARD 2006


It could be you…
Do you have innovative products or ideas that are delivering impressive business growth? Can you balance risk awareness with product quality and maintain the craft element of your business? Does your business have a competitive edge? If so you could be the next winner of the Craft Bakery Award.

Who should enter…
The focus of this award is not about scale of operation or number of craft shops, but about excellence, enterprise and ideas. The judges are looking for craft bakers who can demonstrate the ways in which they have moved their businesses forward.

How to enter…
If you are a successful craft business then please phone for an entry form on 01494 428000 or email us at

rank.hovis@rhm.com
.

 

 


The Prize…
Three chosen finalists will be invited with a partner; all expenses paid, to the glittering awards dinner at the Grosvenor House Hotel, London, on Monday September 18th 2006. All finalists receive a framed certificate and trophy. The winner will also receive £500.

The Baking Industry Awards is organised by British Baker magazine.


• Back to top



May 2006 – NEW LIMITED EDITION MIX – Raspberry and Vanilla Football Thriller!


The new and exciting Raspberry and Vanilla Football Thriller Cake Mix is a simple and delicious vanilla flavoured mix packed full of fruity raspberry pieces. Just add egg, water and vegetable oil to make a whole range of delicious treats. Each ‘Thriller’ you make will enjoy the combination of rich flavour , smooth texture and a profusion of fruitiness - give your customers an extra thrill whilst watching their team win the 2006 world cup!

Customers who order 3 bags can benefit from our promotional package which includes a box of uniquely themed ‘Football’ sugarettes, cake bags and Football themed POS.

Available from 15th May 2006 whilst stocks last! – Please call 0870 729 4200 to order.

 




• Back to top



March 2006 - RANK HOVIS GETS FRESH AT FOOD & BAKE


From the 19th to 22nd March Rank Hovis exhibited at Food & Bake 2006 showcasing the versatility and quality of Rank Hovis’s branded flours through demonstrations in a working bakery on site. The samples of Hovis sandwiches and rolls and Fleming Howden cake mix products portrayed to our customers the consistent quality of the Hovis and Fleming Howden flours and mixes.

Our visitors enjoyed mini breakfast bacon rolls made from Granary, White Granary, Best of Both and Hovis Wheatgerm as well as ‘Honey and White Chocolate Bliss’ muffins served for breakfast, all complimented with a fresh Rombouts coffee. At lunchtime, the stand continued to be a hit as we served fresh Hovis sandwiches followed in the afternoon by mini cream tea scones, made from the newly formulated Polar Scone mix.

Rank Hovis demonstrated a range of mixes available including our latest limited edition mix 'Honey and White Chocolate Bliss', as well as information about new limited edition mixes for 2006/2007. We also showcased our newly relaunched 15 perfect mixes with a brand new mixes brochure. If you would like any information on our products please call 0870 729 4200 or email us at rank.hovis@rhm.com and request a brochure.

 

 



• Back to top



March 2006 - ‘MAKING THE GRADE’


If you are a Rank Hovis customer then look out for the latest ‘Making the Grade’ magazine, sent out in March 2006.

The Rank Hovis newsletter is exclusively for Rank Hovis customers and gives insights into the latest market trends, product innovation and services available. This issue includes major UK Cake Market trends, our new Best of Both in schools initiative, and a competition to win a place on a Paul Hollywood Baking course. For your copy please speak to your Account Manager.

 

 


• Back to top



March 2006 – ‘THE PERFECT MIX’ RELAUNCH


As market leaders in innovation, Rank Hovis and Fleming Howden have redeveloped a core range of 15 ‘perfect mixes’. Our range of mixes have been expertly created, reformulated and refined to ensure they are of superior and consistent quality, uniquely versatile and perfect for our customers’ every need.


The signature product in the range is the Polar Scone Mix which has had a recipe reformulation to ensure each scone made from the mix gives excellent volume, delicious flavour and unrivalled results every time. Our Sponge Mix has been rigorously trialled in benchmarking tests – the results proved it is best in its class. Our range covers all key cake, speciality, hot plate and morning good products, but anything you don’t find in our core range can be produced by Fleming Howden as they are specialists in developing bespoke solutions for customers.

For more information on our bespoke mix solutions please call Fleming Howden on 0131 333 6666, or if you would like to order any of our perfect mixes then please call the Rank Hovis telesales department on
0870 729 4200.

 


• Back to top



Feb 2006 – NEW LIMITED EDITION MIX – Honey and White Chocolate Bliss!


Celebrate Easter in style with the new delicious Honey and White Chocolate Bliss Cake Mix. With a luxurious honey flavour and pockets of gooey white chocolate your customers will forget all about their Easter eggs!

By adding egg, water and oil to the mix you can create a full Easter range from cup cakes to slabs, muffins to loaf cakes – even make your own bliss biscuits for a whole family treat! Customers who order 3 bags can benefit from our promotional package which includes a box of uniquely themed ‘Bee’ sugarettes, cake bags and POS.

Available from 15th February 2006 whilst stocks last! – Please call 0870 729 4200 to order.

 


• Back to top



November 2005 - BAKING INDUSTRY SUMMIT


Rank Hovis sponsored the Baking Industry Summit 2005 exploring “future issues for health and business health”.

The summit was held on the 24th November 2005 in London, and provided a unique insight into the current issues affecting today’s baking industry. Delegates gathered to hear the opinions of expert speakers – from Caroline Flint, Minister for Public Heath to Professor Graham Macgregor of St Georges Hospital. The insightful presentations ranged in theme from health issues affecting today’s society through to panel discussions about future products, sales and retail outlets.

 


With the opinions of leading decision makers and many insights about future issues concerning the baking trade, the Baking Industry Summit was informative and illuminating.

• Back to top



November 2005 – BLOCKBUSTER PROFITS WITH ELEPHANT ATTA


From December 2005 to January 2006 Elephant Atta, the UK’s leading brand of chapatti flour, ran an exciting on-pack Bollywood promotion. Consumers could choose from three major Bollywood film DVDs, which were available free with a single purchase of a 32kg or 25kg pack, or with purchase of two 10kg bags of Elephant Atta. Consumers simply cut out and completed the voucher printed on the pack and sent it to the given address in order to receive their free DVD.

The DVD promotion was supported by a major national TV campaign, across all key Asian satellite and cable TV channels. Distinctive promotional packaging made the product stand out in-store and striking point of sale material was supplied and sited free to retailers.

There were three Bollywood family films to collect; “Waqt”, due for December release starring legendary Amitabh Bacchan and Akshaye Kumar, “Chalte Chalte” starring Shah Rukh Khan and Rani Mukherjee and “ Kuch na kaho”  starring Aishwarya Rai and Abhishekh Bachchan.

 


Elephant Atta continues to be committed to supporting Asian culture within the UK and is delighted to celebrate the tradition of Bollywood by making such great films available for everyone to enjoy again and again. Ifan Jenkins, Elephant Atta Brand manager comments, “This exciting promotion aims to build on the success of both the 2003 Bollywood cinema tickets and 2004 free music CD promotion, which were enjoyed by a large number of our consumers. Throughout these promotions, retailers and wholesalers also saw significant sales uplift as a result of these offers. This year promises no less.”

Please visit www.elephantatta.com for more information.

 

• Back to top