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The ‘healthy
white bread’ category is a relatively new market but it is most
certainly one that cannot be ignored. Consumers are keen to keep healthy
in a painless, effortless way and that means changing eating habits and
old favourites.
The Solution
A solution has arrived in the form of Hovis Best of Both – a soft,
smooth white flour with all the natural goodness of brown zipped up inside.
There are no grains or ‘bits’ in Hovis Best of Both but with
twice the dietary fibre and 4 times the wheatgerm content of a regular
white, Hovis Best of Both naturally captures the vitamins and minerals
found in the heart of the wheat – reinforcing the core Hovis message
of “Get something good inside”. Bridging the gap between
white and brown bread without compromising on taste or texture, Hovis
Best of Both is aimed at the whole family – it reassures mums whilst
appealing to dads and the younger consumer who would ordinarily reject
brown bread.
Most of the goodness of the Hovis Original brown bread is in the wheatgerm.
Wheatgerm is the very heart of the wheat and is a good source of calcium,
vitamins E, B1, B6 and riboflavin. For Best of Both, Hovis has captured
this wheatgerm and locked it into white flour, sealing in more fibre,
vitamins and minerals than normal white breads.
Available as breadmix, Hovis Best of Both can produce loaves, morning
goods and tin or oven bottom products.
Continued Support
At Rank Hovis Ltd, we endeavour to meet the needs of our customers and
end-consumers. To ensure the success of our healthy white champion,
Rank Hovis Ltd are heavily investing in the launch of Hovis Best of
Both into the trade channel with eye catching and vibrant point of
sale material. Speak to your Rank Hovis representative for help and
advice with this product.
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