Proven over time, Hovis is Britain's most loved bread brand and the number one in brown bread for more than 100 years. The secret of its success is that Hovis is synonymous with quality and goodness, characteristics which continue to be reflected in Hovis flour - available only from Rank Hovis.

An Historic Brand
The brand is steeped in history and tradition.
The creator Richard 'Stoney' Smith believed that wheatgerm offered significant health benefits. He devised a wheatgerm flour which he registered as 'Smith's Patent Germ Flour' in 1886. However, it wasn't until 1890 that the Hovis name was created - an abbreviation of the Latin phrase Hominis Vis - 'the strength of Man'.

Household Name
Throughout the 20th century, Hovis has grown from strength to strength. With inventive advertising and support over the years, the brand has become a beloved household name.

Top Quality
Only top quality ingredients are used in the time-honoured recipe, ensuring Hovis remains the UK's number one brown bread brand.

Brand Support
Rank Hovis is committed to on-going investment behind the Hovis brand. As well as significant advertising support, customers can benefit from promotions and in-store merchandising. All in-store merchandise features the well-known Hovis logo, ensuring high brand awareness which generates significant sales opportunitites.

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