Valuing
the Granary Heritage
The Hovis Granary® brand has a long heritage with consumers – It’s
been around for over 60 years and in that time has become a clear market leader.
So much so that the name ‘Granary®’ has become a generic term
for the entire category of malted brown bread!
At Rank Hovis we recognise the value this brand has for both our customers
and consumers, representing quality and flavour. Therefore, we have developed
a new type of Granary® flour, White Granary® Multi Seeded.
Market Insight
Research shows that White Granary® Multi Seeded is perfect for food
connoisseurs and families looking for something special – infact,
these are just the kind of people who like shopping in craft bakeries.
The brand is perfectly positioned to help you increase your share of
the fast growing ‘premium bread’ sector.
The flour contains a blend of malted wheat flakes together with a unique
mix of sunflower seeds, poppy seeds and golden linseed ensuring finished
products have a distinctive flavour and interesting texture. White Granary® is
extremely versatile allowing you to produce great tasting breads – from
tinned and oven bottom loaves for sandwiches, to soft and crusty rolls.
White Granary® combines the quality assurance and values of the Granary® brand
with a sensational eating experience.
Hovis White Granary® flour is available in 16kg sacks and is supported
with branded point of sale material. To give your customers a new eating
experience and improve your profits, try White Granary® Multi Seeded
flour.
Seal of Approval
Rank Hovis are committed to maintaining high levels of awareness and
demand for White Granary®. To enhance and support the brand the
White Granary® logo features on all packaging, labels and point-of-sale
material. This logo acts as a ‘seal of approval’, reassuring
your customers that they are buying original and authentic White Granary® Multi
Seeded Bread.
•
Download pdf
requires acrobat
reader
•
Back to products |
